With the 2007 crop numbers fresh in our minds, why would the Washington Apple Commission be looking ahead to the 2008 crop? Diligent work continues on the execution of promotional campaigns internationally through the commission’s 13 in-country representatives working with retail and wholesale in 51 countries to remind, convince, and even introduce fresh crop Washington apples to –consumers. As our industry continues to mature, evolve, and grow, planning is the critical component for the continued success of Washington’s grower returns in the future. Increasing apple consumption in the domestic market is not a directive of the Apple Commission any longer, […]