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  • May 15th 2026 Issue
  • Story by Matt Milkovich

    • Mighty Montmorency marketing

    Tart cherry growers seek clarity in crowded market.

    —The U.S. tart cherry industry is launching True Tart, the latest effort to differentiate U.S. Montmorency cherries from foreign imports.

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    Cherries, Marketing, Matt Milkovich, May 15th 2026 Issue
    Picture of Matt Milkovich
    Matt Milkovich
    Matt Milkovich joined the Good Fruit Grower staff in 2019. From his home base in Grand Rapids, Michigan, Milkovich brings a depth of experience in the fruit industry and the perspective from east of the Mississippi. You can reach him at matt@goodfruit.com or 616-633-5669.
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