This display card was part of a stone fruit promotion program that earned Stemilt Growers, Inc., Wenatchee, Washington, a Marketing Excellence Award from Produce Business magazine. The promotion was designed to help consumers differentiate Stemilt’s peach In consumer taste tests conducted in Oregon last summer, consumers much preferred the Washington peaches to the California peaches that they sampled. They scored the Washington peaches higher in terms of appearance, aroma, sweetness, juiciness, flavor, and overall quality. Ann Colonna, manager of the sensory program at Oregon State University’s Food Innovation Center in Portland, conducted two taste-testing sessions, the first on August 10 […]