Adversity provides opportunity. This is the mantra for the 2008–2009 Washington apple season. We’re facing a world economic downturn, plummeting foreign currency exchange rates, import protectionism, static domestic apple demand, and the largest Washington apple crop in history—simultaneously. What more adversity could be heaped upon the Washington apple industry this season? But challenges aren’t uncommon to our industry, and our ability to rejuvenate ourselves has been exemplified throughout history. The spring of 2008 provided visions of a reduced Washington apple crop, creating expectations for another banner year in grower returns. As our 2008 crop matured toward harvest, and apple prices […]