Jane Eckert, who pursued a career in corporate marketing before returning to her large family farm operation, now helps growers market agriculture through agritourism. The average farm family earns more than 90 percent of its income off farm, a U.S. Department of Agriculture survey shows. Direct-marketing expert Jane Eckert brought ideas for how to decrease dependence on off-farm income during the Women and Agriculture Conference held recently in Wenatchee, Washington. Eckert, who is vice president of marketing for the Eckert Orchard Company, in Belleville, Illinois, said the USDA survey estimates that in 2006 the average farm household earned $80,344, of […]