The apple, cherry, peach, and strawberry breeding activities of RosBREED are located across the United States at university, federal, and private sector locations. What do genomics and socioeconomics have to do with deciding which fruit cultivar to plant next year?  Until now, not very much, but that is about to change. When producers of tree fruit and small fruit add acreage or renovate an existing planting, their choice of cultivar genetics is of fundamental importance and will contribute positively or negatively to their profitability. They will consider what the consumer wants as well as what they as producers can successfully […]