Marketing

Starr Ranch Growers’ Custom Apple Packers facility in Quincy, Washington, seen during the 2022 International Fruit Tree Association summer study tour. The Wenatchee-based grower-packer has formed a new marketing partnership with Honeybear Brands, bringing along its state-of-the-art facilities and offering increased capacity to bring more outside growers to the sales desk, said Don Roper, president of Minnesota-based Honeybear. (TJ Mullinax/Good Fruit Grower)

Honeybear Brands announces sales partnerships with Starr Ranch Growers and Valicoff Fruit

May 28, 2025

Legendary Fruit Co. debuts, a rebrand of the joint operations of Legacy Fruit and Chelan Fruit

May 21, 2025

Organizations representing Montmorency cherries, the main variety of the U.S. tart cherry industry, are seeking new sales outlets, and Amy Cohn, new leader of the Cherry Marketing Institute and Cherry Industry Administrative Board, wants to lead the way. (Matt Milkovich/Good Fruit Grower)

A unified voice for tart cherry industry

May 21, 2025

Tieton cherries blooming on April 4 in an orchard near Plymouth, Washington. (Ross Courtney/Good Fruit Grower)

Thurlby: Tariff tic-tac-toe

May 15, 2025

Pear Bureau Northwest board chair Jordan Matson, pictured left of center below the screen, and president CarrieAnn Arias consult their notes during a presentation to the board on promotional activities, including the Red Anjou campaign launched last year, at the bureau’s annual meeting in Yakima on May 14. (Kate Prengaman/Good Fruit Grower)

Northwest pear industry expects full crop and plans renewed promotional efforts

May 14, 2025

Honeycrisp harvest in Moxee, Washington, in September. Plastic and cardboard padding in the bin and gentle handling are just some of the extra steps that go into producing Honeycrisp for the fresh market. (TJ Mullinax/Good Fruit Grower)

High-cost Honeycrisp

May 8, 2025

A smaller and healthier Washington wine industry — Video

March 26, 2025

Promoters with Northwest Cherries anchored the imagery for the 2024 marketing campaign with this stock image of a redhead enjoying her cherries. They plan to reuse it in 2025, along with the pink background color. (Courtesy Northwest Cherries)

More red ahead for cherry promotions

February 18, 2025

Fruit production in sunny South Africa

January 23, 2025

Closure of Sage Fruit sales desk triggers shake-up of Washington fruit volumes for 2025

January 16, 2025