Growing with growers since 1946
  • November 2008 Issue
  • Europe has 30 club varieties

    With more variety releases and fewer retail chains, securing shelf space is more difficult.

    [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Europe now has close to 30 managed or club varieties supported by marketing groups. The explosion of managed varieties around the world since Pink Lady Europe was organized a decade ago has changed both the dynamics of releasing new varieties and the success rate. “Clubs are now the major way for commercial varieties to come to Europe,” said Emmanuel de Lapparent, manager of International Fruit Obtention, a private variety development company that represents three major French […]

    Already part of our community? Log in here

    Our premium content is now only available to members.

    Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

    Join Now