Many major U.S. apple packers and marketers are offering exclusive varieties to their customers in an effort to gain a competitive advantage. But some are wondering if there will soon be too many apple varieties on the market. Brian Sand, sales manager at Auvil Fruit Company, Orondo, which is the only Washington State company producing commercial quantities of the Canadian variety Aurora, said it’s a big advantage to have an exclusive variety to offer certain customers. “It’s a huge positive,” he said. “It does build excitement. Every retailer wants something special, something to promote, something to differentiate himself from the […]