The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and technical affairs with the United Fresh Produce Association. Growers should be aware of, concerned about, and prepared for the following: 1 Consumers don’t care about relative risk. The U.S. population eats one billion servings of fresh produce every day, and the number of contamination events is “vanishingly small,” Gombas said. “We’re doing a good job on a percentagewise, but consumers measure in absolute numbers.” Surveys show that most consumers are very concerned about food safety. They […]