Focus on the consumer

Between 2002 and 2005, wine consumption in the United States increased by 6 percent each year, but most of the additional wine being drunk came from Australia. Nick Dokoozlian, with E & J Gallo Winery in Modesto, California, said the volume of Australian wine imports rose from 10 million cases in 1992 to 70 million cases in 2005. How could Australia gain such an edge with U.S. consumers? Speaking at the Washington State Horticultural Association’s annual convention in December, Dokoozlian said the Australian wine industry is driven by technology and has gained intellectual knowledge of the consumer. It has competitive […]