John Kingsmill British Columbia’s new apple and cherry varieties need to be released in a more coordinated fashion, with the involvement of growers, packers, and marketers, as well as the breeders, John Kingsmill says. Last fall, Kingsmill succeeded James Calissi as general manager and chief executive officer of the Okanagan Plant Improvement Company (PICO) in Summerland, British Columbia, Canada. PICO commercializes fruit varieties developed in British Columbia, including those from the breeding program at the Pacific Agri-food Research Centre (PARC) in Summerland. It coordinates grower trials, supplies trees, applies for patents and trademarks, directs market research, develops marketing strategies, and […]