Hockey star Wayne Gretzky has a simple explanation for his success: “I go where the puck is going.” Correct anticipation is a basic requirement in every successful business, agricultural economist Dr. Desmond O’Rourke told growers at the B.C. Horticultural Forum in Penticton, British Columbia, Canada, in November. But how do you know here the puck is going to be in the apple industry? Change doesn’t happen in a vacuum, he said. It happens over time. To keep abreast of change, growers need to do a lot of reading and listening. “You have to keep looking up, and looking forward,” said […]