Growers of apples and other tree fruits, and those who market and promote the harvest of our industry’s orchards, need to give thought to a marketing issue that is hovering off on a far, but approaching, horizon. How should we handle the eventual commercial introduction of trees that have been directly subjected in some way to the wonders of biotechnology? This year marks the tenth anniversary of genetically engineered crops in commercial production in the United States. Soybeans, cotton, and corn have led the way. Many people use the term “genetically modified organisms” (GMOs) to refer to the products of […]