Everyone has a favorite apple variety but what makes it so? How do Washington State University’s new apple varieties WA 2 and WA 38 compare with each other, and with existing commercial varieties? Consumers and producers may not always agree when asked what characteristics they desire in a new variety. Here, we will focus on eating quality preferences of consumers rather than typical grower interests of return on investment influenced by yield, packout, market demand, and price. Growers also realize that each of these factors is influenced either directly or indirectly by fruit quality. To please consumers, new varieties must […]