Michele Hoard Pear Bureau Northwest, a nonprofit marketing organization promoting fresh pears grown in Washington and Oregon, has hired Michele Hoard as the new regional marketing manager for the Midwest region, according to a news release. Hoard has established retailer relationships setting up innovative in-store and digital promotions and has experience consulting with domestic and international brands, including the National Mango Board, New York Apple Association, Zespri Fruit and Red Bull. Her hiring comes at a pivotal moment after Pear Bureau Northwest recently broadened its strategy for driving demand for pears both in-store and online. “I have always enjoyed working […]