Growers should take the time to visit their warehouse and learn more about how their fruit is being sold, Steve Lutz suggests. Lutz, former president of the Washington Apple Commission and now vice president of The Perishables Group, said more fresh produce is being sold in places other than traditional outlets. Ten years ago, 90 percent of foods were sold through grocery stores. Today, that’s down to 70 percent. This means marketing strategies need to change, too. “The traditional f.o.b. sales desk, in my opinion, is dead,” he told growers at the Washington State Horticultural Association’s annual convention. “It may […]