Key apple customers

Mothers play a critical role as the key decision-maker in purchasing food for themselves and their families. Mothers between the ages of 25 to 38 make up a significant percentage of the U.S. apple industry’s consumer population, and their views affect demand for apples and apple products. The perspective of these mothers provides a valuable foundation upon which growers, packagers, and marketers can reach this key group and develop strategies to enhance the appeal of apples and apple products. To better understand the perceptions and purchasing patterns for this powerful demographic target, the U.S. Apple Association conducted two focus groups […]