In the early years of fruit ranching in the Pacific Northwest, most growers worked hard to establish a brand identity for their own fruit. In fact, this was one of the principal reasons fruit box labels became so popular. However, it did not take long for growers to realize that their marketing dollars and efforts would have a bigger impact (and, eventually, larger sales) if there were a pooled strategy. In 1922, a small group of apple growers in the Tieton-Cowiche area of the Yakima Valley in central Washington State decided it would be to their advantage to form a […]