How new varieties will coexist with those that have already carved out shelf space is the million-dollar question. The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia Marketing International) in Wenatchee, Washington. “There are so many club varieties that are starting to hit the retail shelf now, and will be increasing in tonnage over the next five to ten years, that it’s going to have a significant impact,” he said. “The million-dollar question is: How many of these club-type […]
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