Growing with growers since 1946
  • March 15th 2006 Issue
  • Marketer recommends percentage sales commission

    A percentage fee gives the marketer incentive to sell for higher prices.

    Washington State is one of the few fruit-producing regions in the United States where the marketers are paid a fixed sum, rather than a percentage of the sales price. Robert Kershaw, president of Domex Marketing, Yakima, Washington, said his company switched to a percentage basis a year ago, and he thinks other marketers should be doing likewise in order to maximize their growers’ returns. Domex Marketing is the sales arm for the growing and packing operation Kershaw Fruit Company. Kershaw said because his company is involved in growing as well as marketing, it has always been focused on grower returns, […]

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