Since McDonald’s rolled out its new milkshakes earlier this year, the U.S. cherry industry is “lovin’ it.” Sitting like a crown jewel on top of the McCafé shake, on a pillow of whipped cream, is a bright, red maraschino cherry. The simple act of the restaurant giant topping their milkshakes with a cherry has caused excitement in the industry. A new market for any type of cherry is welcome news, said Cheryl Kroupa, marketing director for the National Cherry Growers and Industries Foundation. “For most consumers, a cherry is a cherry, and whenever we have cherries prominently displayed, it’s a […]
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