Growing with growers since 1946
Sign In
Subscribe
  • June 2013 Issue
  • Story by Richard Lehnert

    • New model for variety release

    Apple Varietal Development LLC will recommend strategies, based on testing performance

    RiverBelle. (Courtesy of Wescott Agri Products) Two new apple varieties, Pazazz and RiverBelle, are growing in some apple orchards and coming to market through a new development process. The apples are being commercialized by Apple Varietal Development LLC, a company organized by Fred Wescott, owner of Wescott Orchards and Agri Products in Elgin, Minnesota. Wescott Agri Products packs and sells fruit from many sources, but emphasizes apples produced in the Upper Mississippi Valley region of Minnesota and Wisconsin. Wescott spoke about his new enterprise to growers during the International Tree Fruit Association’s winter conference in Boston and expanded on his […]

    Already part of our community? Log in here

    Our premium content is now only available to members.

    Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

    Join Now

    Apples, New Developments, Varieties, Marketing, Richard Lehnert
    Picture of Richard Lehnert
    Richard Lehnert
    After growing up on a Michigan dairy farm, Richard Lehnert began writing about farming in 1962, while still a junior studying journalism at Michigan State University. He worked at newspapers for a year before joining the staff of Michigan Farmer, where he spent 26 years, the last 15 as chief editor. He was a member of the staff of Good Fruit Grower from 2010 until 2015. Read his stories: Story Index
    All Stories by This Author

    Also in This Issue