Michael Weber picks some samples of Mairac in a Washington State test planting. With apple variety breeders putting a strong emphasis on accelerating the breeding process, it only makes sense to commercialize the resulting varieties as quickly as possible. That’s the opinion of Michael Weber, managing director of a Swiss company called VariCom GmbH, which was created five years ago to commercialize new fruit varieties from the federal breeding program in Switzerland. Weber points to the European apple variety Pinova, which languished for many years after being released in Pillnitz, Germany, in 1986, as an example of a variety that […]