Growing with growers since 1946
  • January 15th 2009 Issue
  • Packaging sells

    The label is an important part of selling wine.

    Researchers categorized wine bottle designs into five basic types (from left): contrasting, delicate, massive, natural, and nondescript. by Chelan David Over the course of thousands of years, wine containers have morphed from goatskins and earthen jars to glass bottles in a wide array of sizes, shapes, and hues. The exterior packaging has changed in tandem with the vessels. It’s safe to say that a modern-day bottle of wine served in ancient Greece would scarcely be recognized. Images on today’s labels range from idyllic mountain scenes to cartoonish depictions of monsters to scantily clad women. Some labels feature black lettering on […]

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