The owners of the Pink Lady brand were among the pioneers of branded apple varieties. Pink Lady is the brand name for Cripps Pink, an apple bred in Western Australia. Brandt’s Fruit Trees in Yakima, Washington, holds a license to propagate and sell Pink Lady trees in the United States, and began selling trees soon after it was patented in the early 1990s. Managing the brand in the United States has not always been easy, says Lynnell Brandt, president of Brandt’s Fruit Trees, and a member of the International Pink Lady Alliance. “We have always had a little bit of […]