February 1st 2015 issue

Story by Melissa Hansen

Premium wine sales still growing

Growers need to focus on quality and target fruit for the $15 and up price point, say wine marketers.

Growers need to focus on quality and target fruit for the $15 and up price point, say wine marketers.

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February 10, 2015

Trade, Grapes, Marketing, Melissa Hansen

Melissa Hansen

Melissa Hansen is the research program director for the Washington State Wine Commission. Hansen previously was an associate editor at Good Fruit Grower from 1996 through 2015. Read her stories: Author Index

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