Growing with growers since 1946
  • August 2015 Issue
  • Story by Geraldine Warner, Jared Johnson
  • Should domestic apple promotions be revived?

    Washington has been riding on its reputation, a fruit broker believes.

    [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] It’s been a decade since the Washington Apple Commission ended its domestic promotion program, after working for more than 60 years to establish Washington apples as “the world’s finest.” Even without the promotions, apple growers enjoyed a run of profitable years, until the dismal 2014–2015 marketing season. Last fall, Washington growers harvested a record 150 million boxes of apples, many of which have been dumped or sold below the cost of production because of difficulties in […]

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