California’s peach and nectarine growers have resoundingly approved passage of a new state marketing order that they hope will be more flexible and responsive to their needs than their current federal marketing order. The industry’s existing federal marketing order is overseen by the USDA and managed by the Reedley, Calif.-based California Tree Fruit Agreement. The new state marketing order will fall under the auspices of the California Department of Food and Agriculture. While the industry has yet to meet to approve how the new state-level marketing order will function and be structured, sources said most components will likely continue to […]
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