Growing with growers since 1946
  • May 1st 2007 Issue
  • Sustainable marketing

    Swiss retailers sell apples by flavor not name.

    Fruit growers in Switzerland say they have solved the problem of how to get retailers to handle unknown apple varieties. It began as an effort to market organic apples. Dr. Franco Weibel, horticulturist at the Research Institute of Organic Farming in Frick, Switzerland, said half of the apples produced by organic growers in Switzerland are little-known scab-resistant or scab-tolerant varieties. Scab resistance is important because of the humid climate, but in the past, the usual reaction of retailers was to refuse to take them because they didn’t know the varieties. This was an obstacle to the widespread use of scab-resistant […]

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