Modì is marketed in Europe as an environmentally friendly variety. Trees are being propagated for planting in North America. Modì is a new, deep red apple variety that’s being promoted in Europe as a green apple. It’s a crisp, sweet apple with good shelf life. It is also resistant to scab, and tolerant of mildew and aphids, which means that less spraying is required, Herbert Knuppen, managing director of the variety club Modì Europa, told members of the International Fruit Tree Association. Modì Europa is positioning Modì as a “green” apple, as a way to encourage supermarkets to add another […]
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