Thurlby: The power of price
Cherry consumers rank quality and flavor as most important, but cost is a key metric, too.
Thurlby: We asked, they answered
The consumer has the final say on Northwest cherries.
Thurlby: Fruitful thinking
Northwest cherry growers hope to take advantage of market opportunities in 2022.
Thurlby: Make room for blooms
Cherry industry takes notes on last season’s success and invests in healthy markets for 2021.
Thurlby: A cherry market that no one has ever seen
Pandemic pressures push cherry promotions to quickly adapt to online shopping and digital marketing, but Northwest Cherry Growers is up to the challenge.
Thurlby: Another season of hope is upon us
Northwest Cherries President B.J. Thurlby looks ahead at another season of hope, with a solid plan in place.
Thurlby: Complications in cherry forecast
2018 brings an earlier start and cloud of tariffs over China.
Thurlby: Looking ahead to the Northwest cherry season
In Washington, we just came through the rainiest March on record, and the view from the window tells me the season has yet to give way to what most of us would call “springtime conditions.”
Thurlby: Hot for cherries
Gonzalo Villareal harvests SweetHeart cherries in Selah, Wash., on July 16, 2015. (TJ Mullinax/Good Fruit Grower) After record-setting
Thurlby: The 2015 Northwest cherry season by the numbers
Gonzalo Villareal harvests SweetHeart cherries in Selah, Washington on July 16, 2015. (TJ Mullinax/Good Fruit Grower) by