Moffitt: Mixing it up in marketing
Pear promotions find success with diversified strategies.
Moffitt: New realities for pears
Pear Bureau marketing promotes pears to younger consumers in physical, digital and virtual realities.
Moffitt: Still fresh after 90 years
Social media marketing and “Pearsonality” graphics introduce consumers to pears.
Moffitt: Promotional reaction
Pear Bureau adapts quickly to retail changes.
Moffitt: Ripe Anjou is the new pear variety!
How Pear Bureau Northwest is working to make sure consumers can eat their pears right away.
Good Point: The time is ripe for pears
Getting great tasting fruit into customers’ hands will bring them back for more.
Optimistic about pears
Recently, I had the pleasure to address a large number of growers at North Central Washington Pear Day in Wenatchee.
On the Hill in D.C.
Last week, I joined 500 produce industry professionals in Washington, D.C., for the United Fresh Public Policy Conference. Two highlights
Off and Running
As you are harvesting pears OFF your trees, we are RUNNING to get our marketing programs in place to help
A Blog about a Blog
Today I am blogging about another blog called the Pear Dish which lives on the Pear Bureau’s website www.usapears.org. The