Fryhover: Supply, demand, decisions
U.S. apple industry is at a critical crossroads of difficult choices.
Fryhover: Exporting Cosmic Crisp
With Washington growers expecting 5 million boxes, it’s time to invest in international marketing.
Fryhover: Allow apple competition
With exports falling, the Washington Apple Commission looks to focus on home court strength.
Fryhover: Retail has much to say
… are we listening?
Fryhover: To boldly go
Washington Apple Commission President Todd Fryhover says the path to marketing success starts with the apple.
Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative
Todd Fryhover The recent approval by USDA of the Arctic apple brands wasn't unforeseen by our industry. We
Priority No. 2
As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably declining), we all agree increasing
In Times of Plenty
I think we can all agree the record Washington apple crop of 2012 couldn’t have happened at a better time.
Plan ahead
This week, I had the pleasure of giving presentations at apple meetings in Chelan and Wenatchee focusing on the good
A Glimpse of Washington State’s Future
In the third week of July 2012, at the Washington Apple Commission’s board of directors meeting, I decided to have