BX opens its new U.S. headquarters in Yakima
BX, a global company working in climate tech and agricultural innovation, recently announced the opening of its U.S. headquarters in Yakima, Washington, according to a news release. The expansion aims to strengthen BX’s global presence and positions the company in one of the world’s most significant agricultural regions.
The Yakima headquarters enhances BX’s global operations, complementing its London base and positioning the company to better serve farmers across the U.S. BX’s environmental farm management software platform helps farmers use data to transform their sustainability efforts into financial rewards, promoting both profitability and environmental stewardship, according to the release.
“Having moved to Yakima with my family in April 2024, I am excited to establish our U.S. headquarters within the heart of this region,” said Ben Bardsley, CEO and founder of BX. “This move highlights our commitment to the U.S. market and aligns our strategy to build partnerships with farmers, enabling them to monetize their environmentals and ensure they are farming into the future.”
For more information, visit: bx.tech/farmers.
Certis hires Reinot as president, future CEO
Certis Biologicals, which offers bio-based innovations that enhance crop productivity and quality, has named Eda Reinot as president, according to a news release. Reinot will soon transition to CEO, leading the legacy company into a new phase of growth. Certis Biologicals is a wholly owned subsidiary of Mitsui & Co., Ltd.
Reinot joins Certis Biologicals, having served in a vice president role at Indigo Ag, where she was responsible for research and development, regulatory, quality, bio-processing and international product development. She previously held positions at BASF and at Becker Underwood.
“The growth in the biological market has been unparalleled over the past decade,” said Reinot. “Throughout that trajectory, Certis Biologicals has consistently led based on its strength in and commitment to science-based innovation. That science-led approach is critical as we continue to bring to market products that help growers feed the world while enhancing the sustainability of their land, resources, and operations.”
Certis Biologicals currently manufactures and distributes a portfolio of more than 40 products that provide efficacious control of pests, diseases and weeds that threaten greenhouse, specialty and large-acreage crops.
“Certis Biologicals is an integral part of our agriculture strategy, which aims to create value for our customers, partners and society,” said Hitoshi Kudo, general manager of the agriscience division at Mitsui. “We believe that Eda’s expertise and leadership will accelerate the growth and innovation of this business.”
For more information, visit: certisbio.com.
Fall Creek names Nselel commercial director
Fall Creek Farm & Nursery Inc., a blueberry nursery and genetics company serving the global produce industry, announced the appointment of Paul Nselel as leader of its global commercial organization, according to a news release.
In his new role, Nselel will oversee Fall Creek’s commercialization efforts, ensuring value delivery to customers worldwide. He will work closely with regional executives across the Americas, Europe, the Middle East, Africa and Asia to serve Fall Creek’s customer base of blueberry growers and marketing organizations.
“Paul brings a wealth of experience in agriculture and beyond,” said co-CEO Cort Brazelton. “I am excited for him to take on this role. The blueberry industry is undergoing significant transformation, and Paul’s experience, intellect and values make him an ideal fit to guide Fall Creek’s commercial operations through this evolution as we strive to deliver ever more value to our customers.”
Nselel has over 25 years of experience across the agriculture, horticulture and corporate sectors. He has held leadership positions at Monsanto, AgroFresh Solutions and most recently served as president and CEO of AgReliant Genetics.
“Fall Creek is at the forefront of innovation in the blueberry industry, and I’m thrilled to join a company that is so deeply committed to its customers and their success,” Nselel said. “The global blueberry market is evolving rapidly, and Fall Creek is uniquely positioned to shape the future of the industry. I look forward to working with the team to support growers worldwide and drive continued growth.”
For more information, visit: fallcreeknursery.com.
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