—by Kate Prengaman

This week, Pear Bureau Northwest announced that CarrieAnn Arias took the role as president and CEO of the organization on July 1.

Arias joins the Portland, Oregon-based pear-promoting organization following roles at Naturipe Farms and Dole Food Co., where she served as vice president of marketing, according to the news release.

“I am very pleased to have CarrieAnn on board with her decades of produce marketing experience,” Jordan Matson, chair of the Pear Bureau Northwest board, said in the release. “I believe she is going to do a great job of furthering the mission to increase fresh pear consumption among consumers worldwide and continue to increase grower returns.”

In the release, Arias said she was thrilled to join the pear industry.

“Together, we will continue to build on the bureau’s strong foundation and drive our mission of promoting pears in the U.S. and around the world,” she said. “I am committed to fostering a culture of innovation, collaboration and excellence as we work to achieve our strategic goals.”