Project Description
Marketing
Featured stories about marketing appear in this issue.
Biotechnology and trade
Apple slices that don’t turn brown and fruits that have higher levels of antioxidants to fight cancer or improve health are some potential results of
Club cherries
The Glen Red variety, one of three varieties developed and patented by Bradford Genetics, will be grown under license agreements throughout the world. In the
WSU purchases larger orchard
When WSU established its Tree Fruit Research and Extension Center in Wenatchee almost 60 years ago, it was in a fruit- growing area. Urban encroachment
Quality is Washington’s niche
Scott Marboe (left) and Steve Reinholt with the World Trade Club’s 2006 Trader of the Year Award that Oneonta received. In the crowded global apple
Oneonta earns top trader award
Oneonta/Starr Ranch Growers of Wenatchee, Washington, has received the World Trade Club’s 2006 Governor’s Trader of the Year Award. The award has been given annually
New biodiesel plants planned
The biodiesel market is poised to expand dramatically in Washington State. Natural Selections Farms in Sunnyside, in the lower Yakima Valley, is set to open
Retailers want a range of apple varieties
There’s a limit to the number of apple varieties retailers will carry, says Roger Pepperl. Washington apple growers are fortunate to be situated in the
Stemilt promotes Concorde
Despite hail damage in the Wenatchee, Washington, district, Stemilt Growers is packing and marketing its largest pear crop ever of 1.5 million 44-pound-equivalent boxes, up
What is Washington’s competitive advantage?
Labor will become less of a competitive factor because all regions are experiencing shortages, says Ed Kershaw of Domex. With increasing apple production in many
Apples with Logos
Yakima orchardist Randy Valicoff was at home watching Washington State University and the University of Washington battle it out in the Apple Cup when he
Global wine course in unlikely place
In a setting more associated with rodeos, sagebrush, and open space than wine, Amy Mumma is reaching both professionals and consumers with her Wine World
Rising fuel prices spark interest in biodiesel
John Plaza of Imperium Renewables said the new company hopes to produce biodiesel from winter canola grown in Washington. Rising prices for diesel fuel and
COPING without the commission
Robert Kershaw, Ed Kershaw, Scott Marboe, Roger Pepperl Three years ago, a federal court ruling forced the commission to stop doing generic promotions
The many roles of Dr. Chavez
Dr. Carlos Chavez is a university professor and a horticultural advisor. He’s a leader of the Mexican tree fruit industry and represents a long list
Progressive management practices pay
Incentive and cost-share payments are available to orchardists for using practices that conserve natural resources. Through its Environmental Quality Incentives Program, the Natural Resources Conservation
The Next Big Thing
The Next Big Thing is a grower cooperative that formed this summer to bring new fruit varieties to market. The cooperative involves five grower-packer-shippers in
Key apple customers
Mothers play a critical role as the key decision-maker in purchasing food for themselves and their families. Mothers between the ages of 25 to 38