Project Description
Marketing
Featured stories about marketing appear in this issue.
Hands-off approach helps Syrah stand out
The less work Stephen Lagier and Carole Meredith have to do in their four-acre Syrah vineyard atop Mount Veeder in California's Napa Valley, the better
Local or organic?
Consumers are torn between buying local and buying organic food, a recent survey shows. In a study by Mambo Sprouts, a natural and organic marketing
The new American farmer
Sunshine Farm Market is not a place to look for off-grade product or cheap fruit. Marketer Guy Evans offers an experience, as well as good
Variety variation
California growers rave about the early coloring Royal Rainier cherry, but nurseries and researchers warn that varieties may not perform the same in different areas.
Prices and expenses climb
Grower prices for apples, pears, and sweet cherries have generally been strong the last few years. But have orchardists really made great gains? A closer
Help for decision-making
Free tools are available on the Internet to help tree fruit growers make financial decisions such as replanting and grafting to new varieties. To learn
Less risk, more gain
The Washington Tree Fruit Research Commission is aiming to take some of the guesswork and risk out of planting new fruit varieties. It is developing
Apple assessment vote
Following hearings in October, the Washington Apple Commission's board was to decide whether to send out ballots asking Washington apple growers if they're prepared to
What causes shrivel?
Researchers in British Columbia aren't shrinking from the study of berry shrivel, a disease that's been growing in significance in the Canadian province in recent
Wine pioneer looks forward
After 30 years in the Washington wine industry, Rob Griffin is finally putting down roots. Griffin started making wines at Preston Vineyards in 1977. He
Family traditions
Each Arnold family member has a part in making Pozo Valley wines. From left to right are Joey and Michelle with their parents, Debbie and
Plain Talk About Lenticel Breakdown
Left: Gala is most susceptible to lenticel breakdo wn. Mild cases resemble chemical burn, and lenticels turn black. Right: In more severe cases, like the
60 Years of Fruitful Service
Mike Willett is on the phone providing background on a pest of possible quarantine concern to U.S. Department of Agriculture negotiators in Washington, D.C. These
Impact on Trade
Agricultural exports are at record --levels. Wheat and milk prices have spiked due to international demand for our now less expensive products. The prices of
The rise of organics
Phil Unterschuetz, who recently retired from his organic supply business, hopes that organic agriculture will maintain its integrity as it goes mainstream. As Phil Unterschuetz
And the winner is…
This display card was part of a stone fruit promotion program that earned Stemilt Growers, Inc., Wenatchee, Washington, a Marketing Excellence Award from Produce Business
Tree fruit is WSU's priority
WSU faculty, aided by tree fruit industry members, plant trees at WSU's new research orchard near Wenatchee to symbolize the university's commitment to the industry.
Protect your hearing
Farmers experience hearing loss earlier and more often than the general public, studies show. And a new University of Iowa study showed that hearing loss