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Hort Show Day 3: Finding value
Final sessions cover organics rules and apple marketing tools for Washington growers.
Answering the opportunity: 2023 Good Fruit Growers of the Year
Forty years after the founding of Douglas Fruit, the family is recognized for its commitment to quality, customers and the tree fruit industry.
Social media marketer shares video-making tips for farmers — Video
Kaitlyn Thornton coaches Good Fruit Grower's Ross Courtney and says it's as simple as telling stories.
Michigan farm family making their market
Whether growing apples or making cider, Engelsma family is on the cutting edge.
Washington Apple Commission welcomes new USDA export promotion program
The U.S. Department of Agriculture introduced a new program to help American farmers develop and maintain export markets...
Northwest cherries get an easier passage to India
World’s most populous country streamlines phytosanitation steps for cherry imports from Northwest U.S.
Apples continue winning fruit fights
Apples fending off increased competition in the produce aisle.
Good Point: The industry needs apple advocates
Growers have great fruit to offer, the challenge is building domestic and export consumption.
CMI Orchards announces partnership with Starr Ranch Growers; Gilbert Orchards moves to Washington Fruit Growers
This week, CMI Orchards, the Wenatchee-based sales and marketing company, announced a new partnership with Starr Ranch Growers...
Co-op cooperation aims to keep the pear industry growing
New leaders at the Wenatchee River Valley’s three pear cooperatives share their vision for meeting the challenges facing the region.
Moffitt: Mixing it up in marketing
Pear promotions find success with diversified strategies.
Good to Know: The road to release
How WSU and the tree fruit industry work together on cultivar commercialization.
Northwest pear growers show strong support for continuing marketing order
As pear growers in Washington and Oregon head into harvest, they continue to show strong support for their marketing order program...
The Big Apple and the Big Blueberry?
New York industry has growth potential but faces labor and market challenges.
IFTA Nova Scotia Day 1
International Fruit Tree Association tours orchards in Canadian maritime province.
Compressed crop creates challenging Northwest cherry season
Northwest cherry growers have shipped about 12 million boxes of an expected 19-million-box crop so far this season in a challenging cherry market...
The big picture for pears
Inflation challenges, influencer opportunities and export options top discussion at Northwest pear industry annual meeting.
India to lift retaliatory apple tariff
The Republic of India will lift the 20 percent tariff on U.S. apples in the next 90 days, the Office of the U.S. Trade Representative announced on Thursday.
Golden opportunity on the apple aisle
U.S. companies launch new yellow apples.
WSU seeks commercialization partner for WA 64
Washington State University is looking for a commercialization partner for WA 64, the university’s latest apple release...
Pear Bureau Northwest meeting gathers industry to plan promotions
The fresh pear industry met this week in Wenatchee, Washington, to elect new leaders, discuss the developing crop and set an export marketing strategy...
Investing in early cherries
Retractable-roof greenhouse gives cherry blocks a head start.
Thurlby: We asked, they answered
The consumer has the final say on Northwest cherries.
IFTA focus: Meeting consumer demands
Retail and labor trends will continue to challenge fruit growers.
Facing reduced exports, Washington Apple Commission tasks new committee with planning for the future
The short 2022 apple harvest and myriad export challenges — from tariffs to tangled global transport — have taken Washington apple exports to the lowest level in 20 years...
A little of everything covered in Hort Show session
Hort Show tech session touches on eclectic variety of topics.
Family apple farm thriving in Southeast Michigan
Swindeman family succeeds despite distance from the rest of the state’s apple industry.
Washington wine industry sees both good and bad trends
Uncontracted Washington acreage and dropping red wine consumption cloud some positive industry trends discussed during WineVit.
Cosmic Crisp cracks the Top 10
The Cosmic Crisp apple, developed and marketed for Washington growers, has cracked the Top 10 in sales value and volume in the United States...
Growers vote to renew Michigan Apple Committee
Michigan’s apple producers have approved a referendum to continue the Michigan Apple Advertising and Promotion Program, also known as the Michigan Apple Committee, for another five years...
Tree times a Lady: Petite Lady Apple stacks up
Small growers bet on small Lady Apple for niche markets.
Chinese export market sparking hot Chilean cherries
South American producers seek market diversification.
Branded variety news: Mardi Gras pear makes debut; SugarBee apple program expands
A new pear variety is hitting store shelves in February, marketed under the brand name Mardi Gras by Domex Superfresh Growers of Yakima, Washington.
Hard cider sales show regional resiliency
Despite growing competition in beverage options, multiple channels are driving hard cider sales.
A small start for Cosmic Crisp expansion overseas
International WA 38 producers beginning to get WSU variety to market.
More Lone Star grapes supplying Texas wine industry
Texas wine industry growing swiftly.
2023 Cherry Institute hits Yakima
The 80th annual Cherry Institute in Yakima kicked off with a look back at the 2022 crop from B.J. Thurlby, president of the Northwest Cherry Growers, which hosts the event.
Washington state delegates seek better U.S.-India trade
Washington state’s bipartisan U.S. Congress delegation is asking federal representatives to improve apple trade conditions with India.
Lower exportations for Washington fruit industry
Crop sizes, global upheavals and market fluctuations are forcing exporters to rethink Washington’s apple destinations.
Pearest of them all
Seven pear varieties tie for favorite in consumer trial.
Robots highlight Interpoma conference and trade show in Bolzano
The tour-goers with International Fruit Tree Association ended their Italian tour with two days at the big event, Interpoma...
Reaching the next level on Red Mountain
Red Mountain AVA’s founding family business continues into the third generation.
Gerlach: The need for Newton
USApple launches online database to make apple statistics more accessible for answering industry questions.
Apple industry feeling price pressures
Economic trends push consumers to buy cheaper apples as growers face rising costs of production.
Short expectations for Washington apple crop
Washington prepares for smaller-than-usual apple crop this season.
Fryhover: Exporting Cosmic Crisp
With Washington growers expecting 5 million boxes, it’s time to invest in international marketing.
Grown in the tart-land of the USA
Domestic tart cherry industry makes push for geographic designation.
Northwest fresh pear industry announces 2022 crop estimate and promotions
With harvest underway, Pear Bureau Northwest announced the first official estimate of the 2022–23 fresh pear crop for Washington and Oregon.
Moffitt: New realities for pears
Pear Bureau marketing promotes pears to younger consumers in physical, digital and virtual realities.
Webinar to discuss research on consumer preferences for pears
Pear Bureau Northwest announced in a news release a webinar scheduled Aug. 16 at 10