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Developing digital demand
Marketers scramble to create online impulse shopping for cherries post-coronavirus.
Thurlby: A cherry market that no one has ever seen
Pandemic pressures push cherry promotions to quickly adapt to online shopping and digital marketing, but Northwest Cherry Growers is up to the challenge.
Northwest Cherry Growers holds virtual 5-state annual meeting
The annual 5-state meeting of Cherry Growers Northwest, normally held in a Richland, Washington, hotel,
Farm market sales go on with social distancing
Farm markets adapt to pandemic measures.
A forgotten fruit region finds itself
Growers starting to realize West-central Michigan’s potential.
Consumer conscious wine marketing
Sustainability sells, but surveys show consumers don’t always understand it.
Wine of the times
In an era of too many bottles for too few drinkers, industry must adapt to new tastes, say experts at the Washington Winegrowers Association’s annual gathering.
No napkins needed with neat peaches
New varieties from the Rutgers University breeding program offer good flavor in a firmer fruit that’s less messy for consumers.
How to claw back market share
Day one of the Washington Winegrowers Association annual conference focuses on marketing challenges and opportunities.
Tart cherry growers to vote on free markets or orderly marketing
Tart cherry industry to decide Cherry Industry Administrative Board’s fate.
Cosmic Crisp soars at launch
After years of research and branding buildup, the first Cosmic Crisps hit the market.
WA 2 legal battles escalate
WSU files against Yakima grower for patent infringement of apple.
Feeling blue?
Blueberries, already lauded for health benefits, have a new honor: Their own emoji. The Unicode
Tart cherry trade wars
U.S. industry continues fight against cheap imports.
Beth Brown, a young grower from Waterport, New York
Beth grew up working with her grandfather, Harold Henry, on their family farm in Eden Valley, New York, and later graduated with a business degree from State University of New York at Oswego.
ITC determines Turkish imports not harming U.S. tart cherry industry
Michigan senators issue strong criticism of decision.
Good to Know: Risk reduction proven
WSU researchers demonstrate that routine export quarantine sufficiently controls powdery mildew pathogen on fresh sweet cherries.
On the way to supplying local organic demand
One New York-based grocery chain invests in organic farming to help its suppliers meet customer demand, but for fruit, it has a long way to go.
It pays to promote
Northwest U.S. tree fruit groups put trade conflict mitigation funds to work.
China ramps up cherries
Presentation about Chinese production increases highlights Cherry Institute.
Tart cherry growers feeling the squeeze
Producers battling SWD, imports and changing tastes.
Easing tart cherry trade troubles
After years of challenges for U.S. tart cherry industry, some recent victories offer promising signs.
Grape juice prices getting better
U.S. juice grape prices inch up as production and demand fall in line.
Survey seeks input on selling sustainable wine
New grant helps industry ask what wine drinkers want when it comes to green wine.
O’Rourke: Is apple demand falling?
If so, how should the Washington apple industry respond?
Kevin Shaw and Lance Davison, young growers from Vernon, British Columbia
Kevin Shaw, a first-generation farmer, grew up in Kenya and pursued an engineering degree. Lance Davison, a fourth-generation farmer, grew up in Vernon and focused on horticulture in college. Kevin married Lance’s sister, Laura. The family business includes parents, Tamra and Tom Davison, and grandparents, Dora and Bob Davison.
SnapDragon takes another bite of acreage
New York keeps RubyFrost expansion on hold for now.
Michigan apples keeping a competitive edge
Recent mergers and acquisitions reshuffle Michigan apple industry.
Hort Show Day 1 afternoon: Cost of production and business decisions
Speakers share how rising costs and lower prices may spell an industry downturn and consolidation.
Hort Show Day 1 morning: Technology, trade and consumer insights
Craft beer (yes, really) and technology emerge as central themes of the first session of the Washington State Tree Fruit Association’s Annual Meeting and NW Hort Show.
Project aims to reframe the conversation about food and farming
Nonprofit founder will discuss ongoing project about food and farming during Great Lakes EXPO.
Economist moves view from chaos to confidence
WSTFA Annual Meeting keynote speaker offers new perspective for economic outlook.
Washington Apple Week takes local growers to global markets
Apple Commission launches campaign in 14 export countries.
New pear is twice as nice
Oregon growers harvest nation’s first commercial crop of Gem pear, a variety that eats well right off the tree and after storage.
Hambleton: Our choices today shape our reality tomorrow
Chair of WSTFA Annual Meeting looks at leading operations through challenging conditions.
Growers switch gears after grape glut
Wine grape industry hits period of oversupply, lower prices.
The local niche offers opportunities during downturn
Former WSU professor doubles down on Columbia Gorge AVA vineyard.
U.S. apple exports complicated by tariffs
USApple Outlook speakers discuss high barriers faced in China, India.
Are consumers confused by too many apple varieties?
While the 2019 apple crop will be fairly average in size, grocer says consumers have too many choices.
Apply for sweet cherry trade mitigation funds by Dec. 6
Direct payments to fresh sweet cherry producers available through the USDA Market Facilitation Program.
Room to grow in Ontario
Expanding direct-sale opportunities starts with wide tree rows at Ontario farm.
Fryhover: Retail has much to say
… are we listening?
Commerce Department rules in favor of U.S. tart cherry producers
Duties imposed on Turkish imports.
Western Growers applauds U.S.-Japan Trade Agreement
Western Growers, who represents local and regional family farmers growing fresh produce in Arizona, California,
Pear industry ripe for a rescue
What’s the future for pears? It’s complicated and urgent, and the industry is working to tackle the issue.
Moffitt: Ripe Anjou is the new pear variety!
How Pear Bureau Northwest is working to make sure consumers can eat their pears right away.
Hayden Dooney, a young grower from Simcoe, Ontario
Hayden grew up on a family farm in Hawkes Bay, New Zealand. After traveling for work, he settled down in Simcoe, working for Norfolk Fruit Growers Association and buying his first orchard with his wife, Amanda.
Tour of China reveals a country of contrasts
Middle Kingdom modernizes fruit industry, sometimes slowly, sometimes quickly.
Day one of USApple conference covers customers, crop size, marketing and more
Speaker says industry must do more to reconnect with consumers.
Growers feel the squeeze of another canning contraction
Pear growers removing trees in reaction to sour canned market.