This apple needs a splashing, memorable brand name, so Washington State University is plying the public for suggestions with a name contest. (TJ Mullinax/Good Fruit Grower)
This apple needs a splashing, memorable brand name, so Washington State University is plying the public for suggestions with a name contest. (TJ Mullinax/Good Fruit Grower)

HoneyPink? PinkCrisp? 

Too obvious.

Washington State University is seeking the public’s help to select a brand name for its latest apple release, a Honeycrisp and Cripps Pink cross.

The naming contest launched April 5 and promises a box of the new apples and various WSU swag for the contest winner. 

Formally known as WA 64, the new cultivar produces small to medium apples with a pink blush over a yellow background and a sweet-tart taste similar to Cripps Pink but with a more crisp and juicy texture thanks to its Honeycrisp genetics. Consumers report preferring it to both of its parents, according to WSU and Washington Tree Fruit Research Commission taste tests.

“We’re looking for a name that’s memorable and punchy,” said Jeremy Tamsen, director of innovation and commercialization for WSU’s College of Agricultural, Human, and Natural Resource Sciences, in a press release announcing the contest. “An ideal name might play on our apple’s qualities or draw a connection with Washington state, where WA 64 will be exclusively grown for at least the next 10 years.”

Head to wsu.edu/wa64contest/ to participate. Entries will be accepted electronically until May 5. 

—by Kate Prengaman