Pear Bureau Northwest announced in a news release a webinar scheduled Aug. 16 at 10 a.m. Pacific Time to present information from a research project on consumer preferences for pears.

Carolyn Ross and Karina Gallardo of Washington State University and Ann Colonna of Oregon State University will discuss research conducted last winter with over 20 pear varieties. The project aimed to understand which characteristics Pacific Northwest pear consumers prefer, their willingness to pay for preferred varieties and their purchase behavior.

Webinar attendees will be able to ask questions at the end of the 40-minute presentation.

To join the webinar, go to: https://us02web.zoom.us/j/89810400942?pwd=alFWUEdxbDljL2poakozMWhDdzE4dz09#success. The meeting ID is 898 1040 0942 and the passcode is 526112.

—by Jonelle Mejica