Phil Korson has led Cherry Marketing Institute since its inception in 1988. (Richard Lehnert/Good Fruit Grower) Phil Korson was having a problem filling the program for the annual Cherry Marketing Institute luncheon—because he was part of the program, a secret part he didn’t know about. He was the gap in the program. The Cherry Marketing Institute is 25 years old this year, and Korson has been president from day one. Members of its board and other cherry growers organized a tribute to Korson during the meeting in Traverse City, Michigan, in January. They credited Korson with hammering out a disciplined, […]
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