As every magazine reader knows, this has been an awful decade for the business of journalism. Advertising declined, jobs disappeared. Great magazines shrank or closed. This magazine has thrived. Not because we are immune from the vagaries of business cycles; we aren’t. But we serve a particular niche, growers of tree fruit and grapes, who as a group are remarkably resilient and committed to investment in their businesses. That’s why advertisers seek that audience. I like to think continued success of this magazine begins with the loyalty of our readers and our advertisers. They come to these pages for the […]