Mark Rice chose to go with Kiku, a high quality Fuji fruit strain that is easier to grow than Honeycrisp but can sell at a similar price. Richard Lehnert Members of the Rice family are slow to return to the family ­business, says Mark Rice. They sometimes take long detours, getting liberal arts educations in nonagricultural fields like political science, philosophy, or religion from prestigious eastern universities. The whole family believes in the value of liberal arts education. Mark’s brother John, who handles sales for Rice Fruit Company, has a degree in political science from Yale. Brother Dave, the president, […]