February 10, 2026

The opening-morning crowd at the 59th annual World Ag Expo braves a forecast calling for rain to explore the show on Tuesday, Feb. 10 in Tulare, California. (Kate Prengaman/Good Fruit Grower)

Autonomous technology shines at World Ag Expo

February 10, 2026

Liz Thach of Wine Market Council, center, answers questions about consumer preferences and beliefs at the Washington Winegrowers Association’s 2026 WineVit conference on Feb. 10 at the Three Rivers Convention Center in Kennewick, Washington. Melissa Clubb of L’Ecole No. 41, left, and Danny Brager of 3 Tier Beverages, wait their turn to speak. (TJ Mullinax/Good Fruit Grower)

Sugar, winding down and shifting demand highlight WineVit Day 1

February 10, 2026

2003: Making hard cider is not easy

February 10, 2026

2003: Hard cider sells better at higher price

February 10, 2026

Fuji harvest in a Riveridge Produce V-trellis block in Grant, Michigan, October 2023. A Michigan State University cost-of-production study reported harvest makes up 36 percent of an average Michigan farm’s production costs. (Matt Milkovich/Good Fruit Grower)

Penciling out profitable plantings

February 10, 2026