Focus on what you can control was the message given to growers by cherry marketers who shared thoughts on how to move larger cherry crops in the future during a panel discussion at the Northwest Cherry Institute meeting in Yakima, Washington. Last year’s late start of the Northwest cherry season was nobody’s fault, said West Mathison, president of Stemilt Growers, Inc., of Wenatchee, Washington. But the start date is a big key in selling a 20-million-plus box crop, he explained. The historic average start date for Washington State is June 3. He’s hopeful after two years of late startsJune 13 […]