Although the low value of the dollar is making U.S. goods seem like good value to overseas buyers, it’s making it expensive to promote the products. Keith Hu, international marketing director for Northwest Cherry Growers, said he expects to face two challenges in promoting cherries in international markets in the coming season: the advertising dollars won’t go as far, and there could be a slowdown in the global economy. On the plus side, the cherries will seem cheaper to buyers. The international promotions budget is set at $1.6 million. That’s $400,000 less than last season, because federal Market Access Program […]
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