It’s all about the pears. If you’re knee-deep in harvest, you’re likely not thinking much about promoting your fruit, but there are people out there whose job it is to create compelling reasons for the public to get excited about the quality fruit you work so hard to grow. Many of these creative folks aren’t attending grower meetings, where you might meet them and learn about how they do their jobs. And they don’t promote themselves in the media, or otherwise draw attention to themselves with campaigns they devise. Yet, you benefit every day from their behind-the-scenes efforts. One of […]