Sweet cherry industries in the Pacific Northwest and California may be a thousand miles apart, but they have much in common. The two industries share sales management teams, crop information, research funding, and are working together to develop consumer messages conveying the health aspects of sweet cherries. “With computer technology, data can be shared instantly, and with private planes, we’re only two hours away from each other,” said Tom Gotelli of O-G Packing Company in Stockton, California. Gotelli, who frequently attends the Northwest Cherry Institute and research reviews of the Washington Tree Fruit Research Commission, said there are no longer […]